Everybody always looks to the leaders to see what they should be doing/copying, especially when it comes to a Behemoth named Google. Here's an example of looking at someone's failures for just as much insight. It's a case of not everybody fits into the same package. What works for on a global level could work better regionally or locally. Real Estate sites whether it be portals like Trulia, Zillow or Realtor.com or Agency sites like Corcoran, Brown Harris Stevens or Prudential offer far more services tailored to the real estate client and customer. In the Hamptons real estate market, the case is even more specific. Search fields like doorman and rooftop access get replaced with Pool, Tennis, South of the Highway and Ocean Front, Ocean View. If your a Hamptons or North Fork real estate agency looking to enhance your features provided to your customers let Listor.net analyze your effectiveness.