Why Mobile Matters (Even More Than You Think)
Mobile technology is disrupting real estate by creating a massive shift in how consumers get real estate information. In just the last year, consumer behavior has evolved. Whether it’s on an Android smartphone, an iPad or other mobile device, people can get info whenever they want and wherever they are. Which means it’s time to rethink the industry’s approach, and the impact that mobile is having on agents, brokerages and the MLS.
How Mobile Changes Search
According to research from Trulia, buyers that use mobile devices to search for properties are 60 percent more likely to contact a real estate agent. With stats like that, and more search traffic moving to mobile, especially on weekends, you can’t afford to ignore the opportunity! Make sure you capture every lead by being a leader in mobile search.